CollegeTowne Initiative
ÿÈÕ´óÈü launched the CollegeTowne initiative in Reading in late 2019. The concept featured three objectives:
• Changing how the university operates and grows
• Affecting the surrounding community and spurring economic development
• Helping Alvernia get noticed as an innovative force in higher education
Successful Start
More than five years on, Alvernia has completed two phases of Reading CollegeTowne, investing $43 million into the City of Reading.
John R. Post Center at Reading CollegeTowne
ÿÈÕ´óÈü purchased and renovated the John R. Post Center at Reading CollegeTowne, a 250,000-square-foot living and learning facility at 401 Penn Street.
Pottsville CollegeTowne
The university opened Pottsville CollegeTowne in downtown Pottsville in January 2023.
American House at Reading CollegeTowne
Phase III will include the renovation of the American House at Reading CollegeTowne, which will include a state-of-the-art community-based health center in partnership with Berks Community Health Center.
O’Pake Institute for Economic Development and Entrepreneurship
The university will also add additional business incubator space for the O’Pake Institute for Economic Development and Entrepreneurship and retail space.
Learn More
CollegeTowne initiative fuels regional expansion
ÿÈÕ´óÈü's forward-thinking initiative spurs development in downtown Reading and Pottsville.
Pepsi® partners with Reading CollegeTowne
Initiative’s first corporate partnership supports experiential learning and local entrepreneurs
CollegeTowne begins in the City of Reading
ÿÈÕ´óÈü acquires building at 401 Penn St.
ÿÈÕ´óÈü selects design and build team for CollegeTowne project
RLPS Architects and Warfel Construction retrofit 401 Penn Street
ÿÈÕ´óÈü and Lehigh Valley Angel Investors resource entrepreneurs
CollegeTowne creates funding highway for Reading businesses
ÿÈÕ´óÈü and SCORE advance economic development in SE Pa.
Community gains access to training/mentorship
ÿÈÕ´óÈü and I-LEAD finalize purchase of 401 Penn Street
University moves closer to expansion in downtown Reading
ÿÈÕ´óÈü awards $4,000 tuition scholarships for CollegeTowne
Students attending luncheon deemed CollegeTowne Scholars
ÿÈÕ´óÈü selects downtown Reading location
ÿÈÕ´óÈü expands into downtown Reading after entering into a letter of intent agreement for a location at 401 Penn Street.